Why Subway Continues to Thrive
The Subway food chain has become of the biggest success stories in recent memory involving the food industry. It’s amazing that a simple shop that makes submarine sandwiches has done so well, but I have narrowed it down to three simple reasons.
One major reason for Subway’s success is the health factor. Subway, unlike McDonald’s and other burger chains, doesn’t offer food that’s loaded with saturated fats, salts, and cholesterol. People appreciate this, as the general public has become more concerned with what it eats in recent years.
A major promoter of the Subway brand, and a huge boost to the company’s image, has been Jared Fogel, the young man who decided to go on a diet that simply consisted of Subway sandwiches. He was hundreds of pounds overweight, and successfully lost this weight on his Subway diet.
2. Pricing. Another great idea Subway had was to introduce the 5 dollar footlong. As money becomes tighter and tighter, consumers didn’t want to waste money on lunch that wasn’t tasty and filling.
People love a good deal, and there’s no doubt that Subway’s $5 sandwiches are a great deal in this day and age. Even a meal at McDonald’s can often cost more than a Subway 12-inch sub with chips. The competitive pricing has easily made Subway an attractive place to buy a lunch from during these hard economic times.
3. Location, location, location. The Subway Restaurants are pretty small. Therefore, they can fit basically anywhere. You will find them in gas stations, strip malls and in towns with less than a thousand people.
With so many convenient locations, people can grab a bite to eat quickly and easily, watching the people make it right in front of you. It’s no wonder this is the fastest growing chain in existence. People simply love the food and the convenience that Subway offers.
The reasons for loving Subway are many, and for this reason the brand seems destined to build on its exponential growth in the years to come.
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